Two Days at Vibecon
Some Learnings About Creativity and AI
Having spent the last couple of days at Replit's Vibecon, developed and created by MATTE Projects, I got a good glimpse into a portion of the new creative process.
The art part of it.
I learned a few things that helped me to think about what needs to change if we ever want to move on from the huge "AI-Slop" perception problem.
1. We need more live discussion and debate
2. Showing art physically outside of the small screen in a game-changer- interaction and visibility matter
3. In a non-machine world, you did not need to know how the sausage got made- now you really do- you need to understand what the human did and what the machine did and how the two worked together. Without the explainer, you assume the machine did.
4. Human stories and the stories behind the strategy matter even more- What did it take to make what you made?- What was the input? What was the inspiration? Who was involved? How were they involved? How did you work together?
5. We are used to a very specific process, and we are used to people doing all of it- we need to make the pieces, parts, and sequencing super clear.
6. Right now, we are early- we are at The Beatles- Hamburg Years- where they are a cover band copying American Rock and Roll- they haven't started making their own stuff- and from what I saw at Vibecon - we are doing a lot of work to see if AI tools can get us to what we know, have, and are familiar with, but at the same level of fidelity, but faster and cheaper. The leap to the brand new has yet to come.
7. Positivity and Excitement- Were in abundance at Vibecon, which, it goes without saying, are essential.....downbeat, cynical, and jaded are not descriptors that entered my mind over the two days.
8. Taste- essential- what it is all about and will be endlessly debated as it always has and always should
Great work from everyone involved in this- I learned a ton.
More here...