Running the Ghost
America - The Changed
“Running the Ghost” is a web experience that explores how America is fracturing.
It lays out the K-shaped economy and the dangers it carries, surfaces the datapoints that show the country transforming in real time, and explains the vulnerable middle that neither half of the K seems to see.
It gathers the thinkers whose frameworks actually name the moment, and, for anyone whose relationship with the American consumer has started to feel broken, it offers a pathway to reassessment and reconnection.
A plan and a reading primer are included.