Provoke

Announcing Hardwired

Given my recent attention and focus on the idea that organizations are vulnerable unless they make the effort to encode their uniqueness.

This is not about brand as communication, but brand being everything an organization does.

The newsletter will be dedicated to this world.

It will highlight cases, threats, and challenges, and cover the new emerging ecosystem around brand governance and protection.

Hardwired’s first issue can be found here.

Looking forward to the debate and discussion.

Thank you

Ed